2014第三届中国武汉国际葡萄酒及烈酒博览会

2014 Third China Wuhan International Wine and Spirits Fair

时间：2014年4月18日—20日

Date：April 18-20，2014

地点：武汉国际会展中心

Venue：Wuhan International Convention and Exhibition Center

支持单位：武汉市商务局

Supporter：Wuhan Municipal Bureau of Commerce

主办单位：武汉酒类行业协会

Sponsor：Wuhan Liquor Commercialize Association

承办单位：武汉中兴恒远展览服务有限公司

Organizer：Wuhan Zhongxinghengyuan Exhibition Services Co., Ltd.

Supporting media（支持媒体）：酒媒网、世界葡萄酒杂志、中国葡萄酒杂志社、广东时代传媒、酒类饮品、中国会展网、中国糖酒网、中起食品饮料招商网、中国名酒招商网、佳酒招商网、酒水视频网、火爆展会网、中华展会信息网、中国酿酒网、中国葡萄酒信息网、进口葡萄酒资讯网、酒海导航、中国好酒招商网、世界酒网、香港财经报社、澳门中小企业联合会、红酒世界网、华酒网、E展网

WH-WINE简介

“2014第三届武汉国际葡萄酒及烈酒博览会”定于4月18-20日在武汉国际会展中心隆重举行。本次展会展览面积20000平方米，设国际标准展位400个，活动的举办旨在为国内外葡萄酒生产商、经销商、零售商、专家学者、爱好者、消费者以及相关人士提供面对面经销洽谈、商贸合作、经验交流最直接有效的平台。并通过这个平台，传播葡萄酒文化、推广葡萄酒品牌、组织葡萄酒各种知识培训以及提供更多葡萄酒展示贸易商机，全面拓展销售渠道。最终帮助企业实现其目标的同时不断扩大武汉葡萄酒的消费和市场规模，提升大众对葡萄酒的品酒品位和文化素养，进一步拉动内需、促进消费，推动世界葡萄酒文化的交流合作与武汉经济社会事业的全面发展。

WH-WINE Profile
"2014 Third China Wuhan International Wine and Spirits Fair" is scheduled for April 18-20 held in Wuhan International conference and exhibition center. This exhibition exhibition area of 20000 square meters, with 400 international standard booths, activities designed for domestic and foreign wine producers, distributors, retailers, experts and scholars, lovers, consumers and stakeholders to provide face-to-face sales negotiations, trade cooperation, exchange of experience in the most direct and effective platform. And through this platform, to spread wine culture, wine, wine brand promotion organization of various training and provide more wine display trade opportunities, to expand sales channels. Eventually help the company achieve its goals at the same time expanding Wuhan wine consumption and the size of the market, enhance the public to wine tasting quality and cultural accomplishment, further stimulating domestic demand, promoting consumption, promote the comprehensive development of exchanges and cooperation with Wuhan Economic and social undertakings in the world wine culture.

区位优势-武汉

近几年，葡萄酒成为中国酒类消费增长最快的品种，其中进口葡萄酒消费每年保持30%—50%的增长。武汉九省通衢，是华中地区的政治经济中心和商品集散地，武汉人均葡萄酒消费量大大超过我国人均葡萄酒消费量，是中部地区葡萄酒消费量最大的城市。目前，除了知名度较高的法国三大酒庄，美国、澳大利亚、意大利、德国、西班牙、智利等新旧世界的葡萄酒都已经卖到了武汉。据相关调查数据显示，湖北市场进口葡萄酒有上千种，光武汉经营进口葡萄酒的经销商就有400来位，除了有资本雄厚的地产商、家具商等开私人酒窖或红酒专卖店外，还有大量的外贸企业、私营企业或个人，也嗅到了红酒的“芳香”，纷纷闻香而动。

Location advantage - Wuhan

In recent years, wine liquor consumption growth in China has become the fastest varieties, which imported wine consumption to maintain an annual 30% - 50% growth. Wuhan thoroughfare of nine provinces in Central China, is the political and economic center and goods distribution center, Wuhan wine per capita consumption greatly exceed China's per capita consumption of wine, is the largest wine consumption in the central area of the city. At present, in addition to the high-profile three French chateau, the United States, Australia, Italy, Germany, Spain, Chile and other old and new world wine has been sold to wuhan. According to the survey data show, the Hubei market imported wine with a thousand, Wuhan operating import wine light dealers will have 400 people, except for a well-capitalized developers, furniture business to open a private wine cellar or wine store, there are a large number of foreign trade enterprises, private enterprises or individuals, but also smell the wine "aromatic", have a move.

上届回顾

2013第二届中国武汉国际葡萄酒及烈酒博览会，4月22日在武汉国际会展中心华彩落幕。展会盛况空前，汇聚二百余家中外知名展商，展出面积10000平方米，比首届增长了近50%；展出各种名酒几千种，其中进口葡萄酒占90%；展位全场特装美化异性，规格档次全面提升；各大媒体争相报道，有超过3万人次进场参观品鉴；成效显著，为期三天的展会总成交额近亿元。

展会期间国内外优质客商观展如潮，商贸洽谈氛围浓厚，大会承办方还邀请国内外葡萄酒界知名专家莅临现场和参展商一道举办了形式多样的葡萄酒知识讲座分享，葡萄酒品鉴、展示、推介等丰富多彩的系列活动；良好的展出效果及浓厚的商贸氛围得到了参展商、参观商的一致好评，95％的商客反映达到或超过了其预期目标，2014年再参展率预计达80％以上！

Previous review
2013 the second China Wuhan International Wine and Spirits Exhibition, April 22nd in Wuhan International Conference and Exhibition Center wonderful closing. Exposition a grand occasion, gathering more than 200 well-known exhibitors, the exhibition area of 10000 square meters, nearly 50% more than the first; and exhibit a variety of wines thousands of imported wine, which accounted for 90%; the special equipment booth beautification heterosexual, specifications of the grade of comprehensive promotion; each big media reports, over 30000 people visit tasting; effect the three days of exhibition, a total turnover of nearly 100 million yuan.

During the exhibition quality customers at home and abroad visit reviews, business atmosphere is strong, the organizers also invited domestic and international wine industry renowned experts to visit the site and exhibitors a organized by a variety of wine knowledge sharing, wine tasting, display, promotion and other rich and colorful series of activities; good display effect and strong business atmosphere has been the exhibitors, visitors alike, 95% business passengers reflect met or exceeded their expectations, 2014 the rate is expected to reach more than 80%!

观众组织和邀请/Organization and invitation

对wh-wine的定位：

1）中部专业葡萄酒第一展。

2）葡萄酒及烈酒B2B、B2C专业营销平台。

Localization of wh-wine

1) the most professional wine exhibition in central china.

2) wine and spirits B2B, B2C professional marketing platform.

1、专业的买家组织和邀请

酒类进口商/分销商/批发商     食品进口商/分销商/批发商

零售业：超市/卖场/杂货店     酒店/餐厅/渡假村

咖啡厅/酒吧/俱乐部/免税店    食品加工及包装业

餐饮业顾问/专业厨房设计师    政府机构及贸易协会

1、Organization and invitation of professional buyers

The wine importers / distributors / wholesalers     Food importers / distributors / wholesalers

Retail: the supermarket / store / grocery store      Hotel / restaurant / Resort

Coffee shop / bar / club / duty-free shop          Food processing and packaging industry

Catering industry consultant / professional kitchen designer    The institutions of government and Trade Association

主办单位安排专人负责买家邀请和组织工作，从南到北，由东往西，中国酒类流通领域上万名进口商，经销商，批发商，酒类专卖店，餐饮业者，政府机关，酒店/饭店/旅游业、百货公司，商超超市，航空公司，通讯集团，银行，外企事业单位，机场免税店，酒吧、会所将齐聚武汉。并通过各国驻华领事馆、行业商会组织国外葡萄酒商入汉观展。

The organizers arranged a person responsible for the buyers invitation and organization of work, from south to north, from east to west, Chinese liquor circulation of tens of thousands of importers, distributors, wholesalers, liquor stores, catering industry, government agencies, hotels / hotel / tourism, department stores, sales field, chain supermarkets, airlines, communications group, banks, enterprises and institutions, the airport duty-free shops, bars, clubs will gather in wuhan. And through the Consulate in China, industry associations to organize foreign wine producers to Wuhan to negotiate.

2、整体营销推广方案

1）构建立体式媒体宣传网络：与100多家专业媒体进行媒体推广合作，构建集酒类行业杂志、报纸、网络媒体为一体的立体化宣传渠道；

2）直邮广告专项邀请：

组委会印制20万份邀请函、参观券，直邮至全国各地酒类行业协会、驻华使馆、酒类经销商、服务商。

3）短信平台精准营销：

通过手机短信平台，向组委会十年来积累的客户数据库中全国渠道采购商、流通服务商、葡萄酒爱好者通报展会进展情况及参观邀请。

4）优秀团队的构成：

整合中兴恒远公司最优秀的人力资源，组建最具竞争力的项目运营团队。

5）全国招商网络构建：

将与北京、上海、广州等地行业协会、商会以及专业组展单位通力合作，共同打造中部葡萄酒行业第一展。

6）网络营销打造永不落幕的葡萄酒盛宴：

利用网络营销手段，为参展商打造持续的网络推广和销售，葡萄酒展览会落幕，参展商增值却永不落幕。

7）打造专业的体验营销和互动式营销平台。

在展会现场策划大量互动活动，展会三天举行多个品种的品酒会，让参观者品尝到来自全球的佳酿。

2、The overall marketing promotion plan

1) constructing a stereo media networks: media promotion and cooperation with more than 100 professional media, constructing three-dimensional publicity channels set liquor industry magazines, newspapers, Internet media as one of the;

2) direct mail advertising special invitation:

The organizing committee printed 200000 invitations, tickets, direct mail to all parts of the country liquor industry association, embassies, liquor dealers, service providers.

3) short message platform precision marketing:

Through the mobile phone short message platform to the organizing committee, ten years accumulated a customer database in national channel buyers, flow of service providers, wine lovers to inform the exhibition progress and invitation to visit.

4) of an excellent team:

Integrating the best Zhongxinghengyuan Exhibition company's human resources, to establish the most competitive project operation team.

5) the national investment network construction:

The act with united strength and Beijing, Shanghai, Guangzhou, industry associations, chambers of Commerce and the professional exhibition units, common to build the first central wine industry.

6) the network marketing to create never-ending feast of wine:

The use of network marketing means, for exhibitors to build sustainable network promotion and sales, wine fair, exhibitors value is never ending.

7) to create a professional experience marketing and interactive marketing platform.

Planning a large number of interactive activities in the exhibition site, exhibition of three days to hold a number of varieties of wine tasting, allowing visitors to enjoy the wines from around the world.

活动一览

1）武汉国际葡萄酒品鉴会；                2）葡萄酒投资与收藏指南；  

3）葡萄酒文化分享与知识讲座；            4）葡萄酒采购洽谈会；

5）葡萄酒爱好者喜爱的葡萄酒评选活动；    6）葡萄酒拍卖或义卖活动。

Overview of activities

1) Wuhan International Wine tasting;             2) wine investment and collector's guide;

3) the wine culture and knowledge sharing;        4) wine procurement fair;

5) wine lovers wine selection activity;            6) wine auction or sale.

展品范围

 葡萄酒：葡萄酒、香槟、气泡酒、雪莉、天然甜酒、苦艾酒、彼诺甜酒；

 烈酒：威士忌、 白兰地、伏特加、琴酒、朗姆酒、龙舌兰酒；

 其它：清酒、果酒、啤酒、养生酒、低醇饮品等；  

葡萄酒器具：开瓶器、酒杯、醒酒器、吐酒桶、冰酒桶、红酒保鲜器等；

葡萄酒包装技术：瓶盖，葡萄酒瓶，瓶塞等；

葡萄酒储存设施：酒柜、酒窖等；

葡萄酒酿造设备：除梗机，压榨机等；

葡萄酒出版物、广告设计及文化交流。

Exhibits range

Wine: wine, champagne, sparkling wine, Shirley, natural sweet wine, absinthe, Pernod liqueur;

Spirits: whiskey, brandy, vodka, gin, rum, tequila;

Other: wine, fruit wine, beer, wine, alcohol drinks;

Bottle opener, wine, wine utensils: decanter, spit out the barrel, wine barrel, wine preservation etc;

Wine packaging technology: bottle, wine bottle, cork etc.;

Wine storage facilities, such as: wine cellar;

Wine brewing equipment: stem removing machine, pressing machine;

Wine publications, advertising design and cultural exchange.

展位价格

广告费用

参展须知

参展必须向组委会提供以下证明文件：

1、进口卫生许可证（进口酒）；  2、酒类流通备案登记；    3、酒类流通随附单。

Requirements of exhibitors

Exhibitors must provide the following documents to the organizing committee:

1, import license (Imported wine );   2, the flow of liquor for registration;  3, liquor circulation accompanying single.